What explains the buzz around Gujarati OTT platforms - and whereâs the return on investment coming from?
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Comprising platforms like Oho Gujarati, Cityshor.TV, ShemarooMe and LetsFlix, Gujarati OTT is attracting attention. We spoke to some players in the space about where the buzz will lead.
From the world premiere of big budget films to offering content in regional languages, if the last year has done any good, itâs been the rapid rise of OTT platforms. These platforms offer a plethora of content across genres and languages.
Global players like Netflix and Amazon Prime Video, and domestic OTT players like SonyLIV, Disney+ Hotstar and VOOT have amplified their regional content slate. Many independent video-on-demand (VoD) services have also tapped into regional audiences, who are keen on exploring content in their native languages.
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In a recent online panel discussion, top business executives discussed the challenges and opportunities that the regional OTT platforms face these days.
Streaming platforms have undergone quite a transformation over the years to enhance their user experience. With more streaming platforms in in the picture, along with various subscription-based models, the factors essential to engage and retain the users need to be revisited.
Discussing this very topic was a panel of top business executives, including Gaurav Trehan, founder and director at Heeroz; Pallav Parikh, co-founder of CityShor; Radhakrishnan Ramachandran, founder and CEO at Studio Mojo; Rohonesh Kar, presales leader, India at Akamai Technologies; Vishnu Mohta, co-founder of Hoichoi; and Zubin Dubash, COO, digital businesses at Shemaroo. The session was moderated by Anirban Roy Choudhary, associate editor at afaqs!.
Regional OTT steps in to fill vernacular content gap in mainstream platforms
Major OTT platforms do not completely cater to the needs of people looking to consume regional content as they have only limited titles. That gap is now being filled by vernacular language platforms, which have seen a remarkable rise in recent times Mumbai, May 24, 2021
Malayalam film The Great Indian Kitchen was initially rejected by major mainstream OTT platforms. It was then streamed on Neestream, a Malayalam OTT platform, receiving phenomenal reviews from audiences and critics alike. Three months later, the film was eventually streamed on Amazon Prime, one of the platforms that had initially said no to it.
The great Indian OTT makeover
Updated:
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February 21, 2021 06:57 IST
With regional platforms, original shows, better subtitles, and an audience base that’s spilling outside metros and across borders, streaming is growing up in the country
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Stills from ‘Master’, ‘Drishyam 2’, and ‘Kannum Kannum Kollaiyadithaal’
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With regional platforms, original shows, better subtitles, and an audience base that’s spilling outside metros and across borders, streaming is growing up in the country
Last month,
Master, the Tamil behemoth starring Vijay Setupathi and Thalapathy Vijay, ended the dry spell at local cinemas, opening to houseful shows and taking back an impressive ₹50 crore on the first day. What went contrary to the usual script, however, was that it headed to Amazon Prime Video just two weeks later. “I think