The small OTT platforms are hence facing two options: get acquired by larger platforms or shut shop due to growing losses as expenses continue to outpace revenues.
Despite incurring losses, deep-pocketed OTT platforms are continuing operations due to regular fund injections from their parent companies, while smaller rivals are at risk of going out of business due to high capital requirements for content, marketing, and user acquisition, industry experts said.
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In a recent online panel discussion, top business executives discussed the challenges and opportunities that the regional OTT platforms face these days.
Streaming platforms have undergone quite a transformation over the years to enhance their user experience. With more streaming platforms in in the picture, along with various subscription-based models, the factors essential to engage and retain the users need to be revisited.
Discussing this very topic was a panel of top business executives, including Gaurav Trehan, founder and director at Heeroz; Pallav Parikh, co-founder of CityShor; Radhakrishnan Ramachandran, founder and CEO at Studio Mojo; Rohonesh Kar, presales leader, India at Akamai Technologies; Vishnu Mohta, co-founder of Hoichoi; and Zubin Dubash, COO, digital businesses at Shemaroo. The session was moderated by Anirban Roy Choudhary, associate editor at afaqs!.