Regional OTT steps in to fill vernacular content gap in mainstream platforms
Major OTT platforms do not completely cater to the needs of people looking to consume regional content as they have only limited titles. That gap is now being filled by vernacular language platforms, which have seen a remarkable rise in recent times Mumbai, May 24, 2021
Malayalam film The Great Indian Kitchen was initially rejected by major mainstream OTT platforms. It was then streamed on Neestream, a Malayalam OTT platform, receiving phenomenal reviews from audiences and critics alike. Three months later, the film was eventually streamed on Amazon Prime, one of the platforms that had initially said no to it.