What explains the buzz around Gujarati OTT platforms - and whereâs the return on investment coming from?
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Comprising platforms like Oho Gujarati, Cityshor.TV, ShemarooMe and LetsFlix, Gujarati OTT is attracting attention. We spoke to some players in the space about where the buzz will lead.
From the world premiere of big budget films to offering content in regional languages, if the last year has done any good, itâs been the rapid rise of OTT platforms. These platforms offer a plethora of content across genres and languages.
Global players like Netflix and Amazon Prime Video, and domestic OTT players like SonyLIV, Disney+ Hotstar and VOOT have amplified their regional content slate. Many independent video-on-demand (VoD) services have also tapped into regional audiences, who are keen on exploring content in their native languages.
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MUMBAI â ShemarooMe is all geared up to launch its Gujarati movie âSwagatam,â which will be a digital first release even before hitting the theatres. The movie will see a digital first release on May 20. This will be the second exclusive release in line after releasing âVaat Vaat Maâ (an original web series) last week, streaming now on ShemarooMe and entertaining Gujarati audiences across all age groups.
The platform recently announced a series of new content with a line-up of blockbuster movies, plays, original web series and more. ShemarooMe is keeping up to the promise of providing one key new and premium title every week to entertain audiences.