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Mitra Gadhvi kicks off her next venture, Bhram , with a Muhurat puja | Gujarati Movie News

Mitra Gadhvi stars in 'Bhram', a compelling dementia murder mystery directed by Pallav Parikh. Excitement surrounds the film, which also features Abhi

Gastroenterology Excellence Personified: Four renowned doctors unite at Vedam Gastro Hospital

Gastroenterology Excellence Personified: Four renowned doctors unite at Vedam Gastro Hospital
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What explains the buzz around Gujarati OTT platforms - and where s the return on investment coming from?

What explains the buzz around Gujarati OTT platforms - and where’s the return on investment coming from? Share Via: Comprising platforms like Oho Gujarati, Cityshor.TV, ShemarooMe and LetsFlix, Gujarati OTT is attracting attention. We spoke to some players in the space about where the buzz will lead. From the world premiere of big budget films to offering content in regional languages, if the last year has done any good, it’s been the rapid rise of OTT platforms. These platforms offer a plethora of content across genres and languages. Global players like Netflix and Amazon Prime Video, and domestic OTT players like SonyLIV, Disney+ Hotstar and VOOT have amplified their regional content slate. Many independent video-on-demand (VoD) services have also tapped into regional audiences, who are keen on exploring content in their native languages.

The great streaming experience : opportunities and challenges

Share Via: In a recent online panel discussion, top business executives discussed the challenges and opportunities that the regional OTT platforms face these days. Streaming platforms have undergone quite a transformation over the years to enhance their user experience. With more streaming platforms in in the picture, along with various subscription-based models, the factors essential to engage and retain the users need to be revisited. Discussing this very topic was a panel of top business executives, including Gaurav Trehan, founder and director at Heeroz; Pallav Parikh, co-founder of CityShor; Radhakrishnan Ramachandran, founder and CEO at Studio Mojo; Rohonesh Kar, presales leader, India at Akamai Technologies; Vishnu Mohta, co-founder of Hoichoi; and Zubin Dubash, COO, digital businesses at Shemaroo. The session was moderated by Anirban Roy Choudhary, associate editor at afaqs!.

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