What explains the buzz around Gujarati OTT platforms - and whereâs the return on investment coming from?
Share Via:
Comprising platforms like Oho Gujarati, Cityshor.TV, ShemarooMe and LetsFlix, Gujarati OTT is attracting attention. We spoke to some players in the space about where the buzz will lead.
From the world premiere of big budget films to offering content in regional languages, if the last year has done any good, itâs been the rapid rise of OTT platforms. These platforms offer a plethora of content across genres and languages.
Global players like Netflix and Amazon Prime Video, and domestic OTT players like SonyLIV, Disney+ Hotstar and VOOT have amplified their regional content slate. Many independent video-on-demand (VoD) services have also tapped into regional audiences, who are keen on exploring content in their native languages.