The OTT major is grappling to crack the India market because of an identity crisis manifesting as content dilemma. Is the global streamer willing to shed its elite image to make more Indians pay for its content?
Mumbai: Film production company Phantom Films has appointed Srishti Behl Arya as its new CEO. She has moved from Netflix India as director - international original films, after a three-year-long stint, that ended in May last year. During her tenure with Netflix, Srishti played a key role in building the platform's original film bouquet including more than 35 original films