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Rewarded ads to drive ad revenue growth in casual gaming sector: KPMG report

Rewarded ads to drive ad revenue growth in casual gaming sector: KPMG report
bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.

How micro-payment is playing out for digital publishers

How micro-payment is playing out for digital publishers
bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.

Despite lockdown relaxations, brands to remain cautious on ad spends

As several states are relaxing lockdowns, will there be a similar surge in ad spends this year like in 2020? The festive season will soon be here and the remaining IPL matches will be completed in UAE in a few months. However, experts feel things may not be the same as last year after a brutal second wave

DNPA waiting for a discussion with government, will not submit IT Rules compliance details

DNPA waiting for a discussion with government, will not submit IT Rules compliance details The government had issued forms for digital news publishers to furnish information under Rule 18 of the IT Rules seeking details on the grievance redressal mechanism. They were given 15 days to respond to it, which ends on June 10 Mumbai, June 10, 2021 Members of the Digital News Publishers Association (DNPA) will not submit the form to furnish details of their compliance to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, as they are still waiting to have a discussion with the government. The last date to submit the form is Thursday, June 10.

Can paywalls save newspapers?

The last 15 months have been devastating for newspapers with revenues falling almost 40%, especially for English publishers. The publications have invested heavily on digital. But can the digital revenue stream ever make up for lost print revenue? BestMediaInfo.com finds out

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