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Webinar: Ecommerce Trends – Econsultancy

Webinar: Ecommerce Trends – Econsultancy
econsultancy.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from econsultancy.com Daily Mail and Mail on Sunday newspapers.

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Top 3 tips to a better social shopping strategy - Social Marketing

Top 3 tips to a better social shopping strategy
As new social platforms and formats emerge, marketers should continue to experiment with what works for them. This is because the social space is also a space where consumers first experience a brand - and that can influence the consumer-brand relationship for years. Here are three tips to improve brands social shopping strategy.
First, utilize influencers to create message context
Influencers are experts at developing creative ways to use existing products, and we see them really shine at creating new usage occasions for everyday spend items. Consumers don t need influencers to teach them about these products, they need inspiration to do something different today than what they did yesterday. In a recent consumer survey, we found that 37% of consumers follow influencers because they share innovative ideas and uses for products, said Aaron Kechley, GM, Media and SVP, Strategy, Inmar Intelligence. ....

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Reports: What shoppers want - and don't - from social commerce - Social Marketing

Reports: What shoppers want - and don t - from social commerce
While a growing number of shoppers may be comfortable clicking through ads on social networks to find their latest gadget, that doesn t mean they want brands to go all-in on social marketing, forsaking other domains. That is a key takeaway from new Cheetah Digital data which finds most (79%) shoppers want brands to up their investment in loyalty programs - not social.
Consumers want personalized experiences online but they also want their privacy, and this is causing much stress among brands and marketers. How can they deliver what the shopper wants when they aren t allowed to use shopping or surfing habit? The answer is in first party data. ....

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IAB/PwC identify brand challenges post-pandemic - Advertising

First: consumers are itching for added value in their content.
Researchers believe that as the customer journey changed from browsing in-store or relying on recommendations for the latest gadgets consumers also changed how they engage with branded content. For example, more people are opting out of brands data collection initiatives, and are looking for interruption-free content sessions - that means no advertising, even when content is subsidized by advertising.
The old value exchanges just aren t enough. The model is broken. Publishers and media companies have to reimagine reciprocity or risk the flight of consumers to competitors, said Sue Hogan, Senior Vice President of Research & Analytics, IAB. ....

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Studies: Consumers want simplicity, are mobile wallets it? - Mobile Marketing

Several new reports out on the changing habits of consumers seem to agree on one
thing: shoppers want shopping to be simpler. And they re willing to switch brands and
even favored retailers if buying is made easier. ....

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