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First: consumers are itching for added value in their content. Researchers believe that as the customer journey changed from browsing in-store or relying on recommendations for the latest gadgets consumers also changed how they engage with branded content. For example, more people are opting out of brands data collection initiatives, and are looking for interruption-free content sessions - that means no advertising, even when content is subsidized by advertising. The old value exchanges just aren t enough. The model is broken. Publishers and media companies have to reimagine reciprocity or risk the flight of consumers to competitors, said Sue Hogan, Senior Vice President of Research & Analytics, IAB. ....
IAB and PwC Outlook 2021 Report Urges Digital Ecosystem to Reset Consumer Value Exchange Industry Leaders Identify Pressing Challenges for the Future Growth of Digital Marketing News provided by Share this article Share this article NEW YORK, March 8, 2021 /PRNewswire/ The Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, announced the release of IAB Outlook: 2021 Digital Ad Ecosystem, the IAB-commissioned PwC report. Unveiled at the IAB Annual Leadership Meeting today, IAB Outlook: 2021 builds on this year s theme The Great Reset, providing insights into pressing challenges marketers face. Among these include how the increased consumer time spent with digital media has illuminated a trust gap among consumers, brands, publishers, and platforms; growth opportunities ahead; and risks and opportunities in the consumer value chain. ....
Four Solon Schools staff members test positive for COVID-19 since Friday Ed Wittenberg, cleveland.com SOLON, Ohio – It’s been a difficult week for the Solon City School District in its battle against the coronavirus pandemic. Superintendent Fred Bolden told the Solon Board of Education Monday (Jan. 25) that since Friday afternoon (Jan. 22), four district staff members have tested positive for COVID-19. “Those staff members resulted in five other staff members getting quarantined and 37 students needing to be quarantined,” he said. “So it can happen that quickly.” Last week was “a great week” for the district, Bolden said. “We were in a declining trend in terms of the number of cases that we had,” he said. ....