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Studies highlight how brands are doing post-COVID - Ecommerce

Studies highlight how brands are doing post-COVID
Two new reports highlight just how well brands are doing - or not - in their quest to meet consumers in the digital space, and just what consumers are looking for when it comes to brand communication in an increasingly digital world.
First, from Gladly, new data that indicates a good digital customer service experience is key to keeping consumers engaged. In their new report 83% of shoppers say they spend more with brands who have a good online customer service strategy. The problem? Nearly one-third (28%) of those surveyed say brands are currently not meeting their customer service needs. ....

Joseph Ansanelli , Jake Weatherly , Advertising Trends , Brand Engagement Trends , E Commerce , Ecommerce Trends , ஜேக் வானிலை , பிராண்ட் நிச்சயதார்த்தம் போக்குகள் , ஏ வர்த்தகம் , மின்வணிகம் போக்குகள் ,

Look for virtual events, social commerce to stick post-pandemic - Ecommerce

Look for virtual events, social commerce to stick post-pandemic
Virtual events may have been a shot in the dark for marketers and brands at the beginning of the pandemic, but their success is causing many to consider these types of events for the future. That, according to new data out from AnyRoad. Their new State of Virtual Events 2021 report finds that while many found virtual event planning challenging (46%), 85% believe these types of events are now here to stay.
Zoom meetings, Facebook Lives, YouTube Meet & Greets. These are just a handful of event types brands and marketers turned to in 2020 to engage their followers and customer bases. About half of those surveyed in AnyRoad s State of Virtual Events report said pre-2020 they hadn t participated in virtual events. However, 58% now say they will increase their virtual event budget moving forward, because the events have proven to be a good way to engage customers. ....

United Kingdom , United States , Jonathan Yaffe , Keith Nealon , Facebook Lives , Youtube Meet , Virtual Events , Shopper Experience Index , Redpoint Global , Many Road , E Commerce , Ecommerce Trends , Online Shopping Trends , ஒன்றுபட்டது கிஂக்டம் , ஒன்றுபட்டது மாநிலங்களில் , ஜொனாதன் யாஃப் , கேய்ட் நெலொன் , முகநூல் உயிர்கள் , வலைஒளி சந்திக்க , மெய்நிகர் நிகழ்வுகள் , கடைக்காரர் அனுபவம் குறியீட்டு , ரேடபோய்ன்த் உலகளாவிய , ஏதேனும் சாலை , ஏ வர்த்தகம் , மின்வணிகம் போக்குகள் , நிகழ்நிலை கடையில் பொருட்கள் வாங்குதல் போக்குகள் ,

Expert: How Covid-19 will impact merchants in 2021 - Ecommerce

Expert: How Covid-19 will impact merchants in 2021
As we near the year mark since the COVID-19 pandemic shut down many retailers and restaurants, some are open but more are wondering how to stay open with fewer people coming in to spend money. We asked a digital expert what brands and restauranteurs can do to regain needed pedestrian traffic.
Kristina: With vaccines in the works and talk of reopening stores and cities back on the table, how will COVID-19 impact merchants in 2021?
Brad Rollo, CEO, GoFor: It will be slow to get back to normal because of COVID-19. It could take a full year to get enough of the population vaccinated to remove restrictions. This creates a situation where many people have virtually no choice but to buy online or set foot in a store, placing the delivery person as the face of the brand. Delivery and ecommerce are forever changed, and businesses need to be thinking about this. Businesses that do not have a future-proof logistics strategy will ....

Brad Rollo , E Commerce , Ecommerce Tips , Ecommerce Trends , Online Shopping Trends , பிராட் ரோலோ , ஏ வர்த்தகம் , மின்வணிகம் உதவிக்குறிப்புகள் , மின்வணிகம் போக்குகள் , நிகழ்நிலை கடையில் பொருட்கள் வாங்குதல் போக்குகள் ,

Discounts have dropped lower on the customer's priority list, say Indian e-tailers

Discounts have dropped lower on the customer’s priority list, say Indian e-tailers
Sanchita DashFeb 22, 2021, 09:42 IST
Representative imagePixabay
As the COVID-19 pandemic forced people to stay home and shop online for everything, consumers moved away from just discounts and looked at products that bring value.
While the overall transaction value in e-commerce fell during the months of peak lockdown in India, April to June, it picked up soon after.
This shift from discounts to quality products has also resulted in consumers shopping from Direct to Consumer brands.India – a country where shoppers let discounts choose their consumption patterns and offline shopping being dependent on one s bargaining skills – has a new story to tell with e-commerce. ....

Mangesh Panditrao , Mrigank Gutgutia , Ground Zero , Flipkart India , Business Insider , Average Order Value , Online Shopping , Ecommerce Trends , E Commerce , Covid 19 Pandemic , மங்கேஷ் பந்திற்றோ , தரையில் பூஜ்யம் , பிளிப்கார்ட் இந்தியா , வணிக உள் , சராசரி ஆர்டர் மதிப்பு , நிகழ்நிலை கடையில் பொருட்கள் வாங்குதல் , மின்வணிகம் போக்குகள் , ஏ வர்த்தகம் ,

Expert: How to improve digital customer service - Ecommerce

Today s consumer wants control. Over what and how they buy, how long they ll wait for shipping, and even how they communicate with the brands they trust. The problem with that is that there is no longer a single way that brands can reach out to consumers in need, which can lead to repeated conversations and frustrated consumers. We asked a digital expert what brands can do to improve their digital customer service. ....

Joseph Ansanelli , Customer Experience , Digital Customer Experience , Digital Customer Service Trends , E Commerce , Ecommerce Trends , வாடிக்கையாளர் அனுபவம் , டிஜிட்டல் வாடிக்கையாளர் அனுபவம் , டிஜிட்டல் வாடிக்கையாளர் சேவை போக்குகள் , ஏ வர்த்தகம் , மின்வணிகம் போக்குகள் ,