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Forecast: Social media ad investment at $247bn in 2024

According to WARC Media’s latest forecasts, social media is now the largest channel worldwide by advertising investment, having overtaken paid search last yea ....

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9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]

Advertisers must stay on top of trends, or their ad money won’t go as far. Learn how you can leverage these trends to increase engagement, value, and sales. ....

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Why Prasanth Kumar remains optimistic about growth potential of linear TV

Why Prasanth Kumar remains optimistic about growth potential of linear TV
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Study: We know marketers love Google's ad platforms. But why do consumers?

Google has been named the most preferred ad platform for consumers in Asia Pacific, retaining the first position it clinched last year. ....

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AI For Advertising - Aurora

Sumaira Mirza showcases the transformative power of AI on creativity. ....

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