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Reports: What shoppers want - and don t - from social commerce
While a growing number of shoppers may be comfortable clicking through ads on social networks to find their latest gadget, that doesn t mean they want brands to go all-in on social marketing, forsaking other domains. That is a key takeaway from new Cheetah Digital data which finds most (79%) shoppers want brands to up their investment in loyalty programs - not social.
Consumers want personalized experiences online but they also want their privacy, and this is causing much stress among brands and marketers. How can they deliver what the shopper wants when they aren t allowed to use shopping or surfing habit? The answer is in first party data. ....

Richard Jones , Mark Mezzacca , Cheetah Digital , Ecommerce Trends , Social Commerce , Social Marketing , ரிச்சர்ட் ஜோன்ஸ் , சிறுத்தை டிஜிட்டல் , மின்வணிகம் போக்குகள் , சமூக வர்த்தகம் , சமூக சந்தைப்படுத்தல் ,