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Inmar Intelligence To Acquire Aki Technologies, Expanding Its Retail Media And Personalized Advertising Capabilities For Retailers And Brands

Inmar Intelligence To Acquire Aki Technologies, Expanding Its Retail Media And Personalized Advertising Capabilities For Retailers And Brands
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Inmar Intelligence Recognized As A Leader Among Sell-Side

Inmar Intelligence Recognized As A Leader Among Sell-Side
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Top 3 tips to a better social shopping strategy - Social Marketing

Top 3 tips to a better social shopping strategy
As new social platforms and formats emerge, marketers should continue to experiment with what works for them. This is because the social space is also a space where consumers first experience a brand - and that can influence the consumer-brand relationship for years. Here are three tips to improve brands social shopping strategy.
First, utilize influencers to create message context
Influencers are experts at developing creative ways to use existing products, and we see them really shine at creating new usage occasions for everyday spend items. Consumers don t need influencers to teach them about these products, they need inspiration to do something different today than what they did yesterday. In a recent consumer survey, we found that 37% of consumers follow influencers because they share innovative ideas and uses for products, said Aaron Kechley, GM, Media and SVP, Strategy, Inmar Intelligence. ....

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How to build brand awareness through social media - Social Marketing

For many brands social media has become a prime marketing tool, but according to one expert social shouldn t only be about selling. It should be about building not only revenue but overall product and brand awareness. Here s how. ....

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