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Top 3 tips to a better social shopping strategy - Social Marketing

Top 3 tips to a better social shopping strategy
As new social platforms and formats emerge, marketers should continue to experiment with what works for them. This is because the social space is also a space where consumers first experience a brand - and that can influence the consumer-brand relationship for years. Here are three tips to improve brands social shopping strategy.
First, utilize influencers to create message context
Influencers are experts at developing creative ways to use existing products, and we see them really shine at creating new usage occasions for everyday spend items. Consumers don t need influencers to teach them about these products, they need inspiration to do something different today than what they did yesterday. In a recent consumer survey, we found that 37% of consumers follow influencers because they share innovative ideas and uses for products, said Aaron Kechley, GM, Media and SVP, Strategy, Inmar Intelligence. ....

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Despite shipping delays, shoppers happy with 2020 holiday season - Ecommerce

according to the survey of nearly 2,000 shoppers; still, 88% say their overall 2020
holiday shopping experience was good or better than in 2019, and only about 10% said
it was worse.
Every holiday season, shipping dominates the headlines and this year was no different, said Carson Krieg, Co-founder and Director of Strategic Partnerships, Convey. December brought enormous surges in shipping volume and delivery delays, and more than half of American shoppers said they received at least one package later than promised. However, retailers who were transparent and communicated regularly about delays ended up with happier and more satisfied customers. Even though this holiday was turned upside down by the pandemic, retailers did a fantastic job and the end result was that shoppers were very positive about their holiday shopping experiences. ....

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Trends to watch in retail for 2021 - Ecommerce

Trends to watch in retail for 2021
As we move into the New Year, some trends seem to be here to stay in digital marketing: the importance of the social channels, consumers focus on wellness and individuality, and data as a key ingredient to any campaign. Here are a few retail trends that brands may want to incorporate now.
First, AI and data replace 3rd party cookies
As major ad networks like Google increasingly move away from third-party cookies, it is increasingly important for companies and brands to be able to leverage their own first-party consumer data to reach new and existing audiences. In retail specifically, brands are sitting on mass amounts of first-party data; they just haven t had a means of actioning it and putting it to work for them. AI is already able to parse through high volumes of first-party data to identify trends and predict next-best actions across nuanced audience sets, said Sherene Hilal, SVP of Product Marketing & Business Operations, Bl ....

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