With today s brands working with multiple agency partners at once, agencies must go above and beyond to retain and grow client partnerships beyond one-off campaigns.
While leveraging customer advocacy in marketing boosts brand loyalty and growth, doing so in a genuine, authentic manner that resonates with consumers can be challenging.
Shifts in data usage and privacy regulations will not only limit marketers access to granular consumer insights, but also their ability to demonstrate ROI for clients.
From cybercriminal organizations to rogue publishers and even individuals, perpetrators are using complex and innovative techniques to deceive and defraud advertisers.
While a business may have built a strong and successful brand identity in its home market, trying to sell to buyers in new territories can be challenging.