The demographics of hospitality consumers are changing; millennials, Gen Z and Gen Alpha are now a predominant audience. These new audiences bring new guest expectations, from digitalised experiences and convenience to social consciousness. While the hospitality industry is already experiencing a significant digital adaptation to improve guest experiences through digital solutions and software, there are still many more strategies that businesses can adopt to meet the new guest demands.
These tips can help leaders stand out in a competitive market, opening doors to new business, valuable networking opportunities and partnerships within the industry.