How To Avoid Channel Conflicts As A B2B Marketer forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.
Leveraging the latest trends in customer experience can help brands conquer challenges and capitalize on opportunities as technology and consumer behavior keep shifting.
Conflicting performance metrics and competing priorities can create tension, hinder strong working relationships and lead to an interteam dynamic hampered by friction.