Adopting certain aspects of B2C-style consumer campaigns may serve B2B marketers well in their efforts to connect with business customers or they may not.
As consumers and business leaders strive to grasp the impact of this huge evolution in tech, marketers and advertisers are enthusiastic early adopters of generative AI.
With seamless online interactions now a standard consumer expectation, design and user experience serve as a brand s frontline ambassadors, impacting customer engagement.