Four Strategies For Embracing Client-Centric Communication In The Legal Industry forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.
Being on the receiving end of a movement sparked by consumer advocates and cause-related calls to action can mean negative PR and financial consequences for a business.
Without an effective lead-gen strategy, an agency will find it difficult to compete with other firms that are looking for leads among the same target audiences.
Without the deep pockets of a larger corporation, entrepreneurs and startup founders often find themselves in search of innovative, cost-effective lead-gen solutions.