The power of a newsletter to reach and motivate audiences in the digital age can be potent if brands take the right approach to ideating, creating and distributing one.
Omnichannel retail is crucial today. It s all about giving customers a smooth and consistent experience whether they re shopping online, on their phone or in a store.
Data can help marketers create effective campaigns, but knowing what to look at in the mountains of data a single organization generates is a great challenge in itself.