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How Marketers Can Build Strong Relationships With Sales Teams

Conflicting performance metrics and competing priorities can create tension, hinder strong working relationships and lead to an interteam dynamic hampered by friction. ....

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How To Deal With An Agency Client Who Goes MIA Mid-Project

It’s important to handle a client who s gone MIA in a professional way that preserves both the agency s reputation and its capacity to deliver results for all clients. ....

Nancy Marshall , Rafael Marrero , Gino Sesto , Michael Chagala , Andriy Chumachenko , Scott Keever , Goran Paun , Mikas Agarwal , Evan Nison , Kim Plyler , Cem Hasoglu , Carol Levine , Lynn Altman , Michael Fox , Danielle Wiley , Robert Simpson , Pascal Wilpers , Forbes Agency Council , Early So You Can Keep Moving Forward , Rafael Marrero Company , Marshall Communications , Sahl Communications Inc , Apr Inc , Them Of The Project , Agency Council , Off On Proceeding With The ,

15 Unique Ways To Leverage Influencers In B2B Marketing

Influencer marketing isn’t just for direct-to-consumer brands anymore to jump on this trend, it helps to learn from those who have successfully utilized B2B influencers. ....

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How To Rehabilitate A Brand Suffering A Consumer Boycott

Being on the receiving end of a movement sparked by consumer advocates and cause-related calls to action can mean negative PR and financial consequences for a business. ....

Dan Kahn , Mary Ann Obrien , Nico Tettenborn , Elizabeth Edwards , Austin Irabor , Jessica Kopach , Dmitrii Kustov , Mike Maynard , Jim Heininger , Ivana Johnston , Oksana Matviichuk , Andriy Chumachenko , Lee Caraher , Jason Mudd , Consequences To Regain , Napier Partnership , Forbes Agency Council , Partner Ltd , Offended Group , Kahn Media Inc , Kahn Media , Cost Of Rehabilitating The , Axia Public , Agency Council , Puzzle Partner , Create With The ,

14 Important Steps For Brands Buying OTT Ads On Amazon Prime

While it might seem an excellent opportunity for brands, there are some key considerations to keep in mind before jumping onto Amazon Prime Video s new OTT ad platform. ....

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