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Distilled – The return of Beefeater Crown Jewel

Our latest round-up of trends from the top shelf, including the relaunch of Beefeater's Crown Jewel gin, the recipe for a warming Hot Buttered Rum cocktail. ....

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Pernod Ricard UK Launches Beefeater RTD Range

19th April 2021
Pernod Ricard UK is continuing to invest in its Beefeater gin brand with the unveiling of a new ready-to-drink (RTD) can range.
The product is available in three varieties: Beefeater London Dry Gin & Tonic, Beefeater Pink Strawberry Gin & Tonic and Beefeater Blood Orange & Tonic. The 25cl, slimline cans (RRP £2) have an ABV of 4.9% and are rolling out across convenience and the wider off-trade this month.
Pernod Ricard highlighted that RTD cans are growing at nearly 15% in value across the total Off-Trade, with that figure growing in convenience to almost 40%. The gin category is also experiencing double-digit value growth in the off-trade (+24.4%) and this more than doubles in convenience (+53.5%). ....

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