Pernod Ricard Extends Malibu Range With New Flavour And RTD Option kamcity.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from kamcity.com Daily Mail and Mail on Sunday newspapers.
By Niamh Leonard-Bedwell2021-06-09T15:12:00+01:00
Source: Malibu
Its new watermelon flavour – available in a liqueur and RTD format – will appeal to 18 to 24-year-olds, said Malibu
Malibu has launched a duo of watermelon-flavoured products to appeal to Gen Z consumers.
Its new fruity flavour – available in a liqueur and RTD format – offers a “slice of summer” to 18 to -24-year-olds, the brand said.
Malibu Watermelon (21% abv) is billed as a “tropical thirst quencher”, combining Caribbean rum with the refreshing taste of the fruit (rsp: £15/70cl).
The Watermelon Lemonade RTD cans (5% abv) are suited to at-home drinking and “al fresco moments” and will tap the growing pre-mixed drinks category, it added (rsp: £1.80/250ml).
Kahlúa Rolling Out New Bottle Design After Strong Year kamcity.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from kamcity.com Daily Mail and Mail on Sunday newspapers.
Kahlúa unveils new bottle design talkingretail.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from talkingretail.com Daily Mail and Mail on Sunday newspapers.