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19th April 2021 Pernod Ricard UK is continuing to invest in its Beefeater gin brand with the unveiling of a new ready-to-drink (RTD) can range. The product is available in three varieties: Beefeater London Dry Gin & Tonic, Beefeater Pink Strawberry Gin & Tonic and Beefeater Blood Orange & Tonic. The 25cl, slimline cans (RRP £2) have an ABV of 4.9% and are rolling out across convenience and the wider off-trade this month. Pernod Ricard highlighted that RTD cans are growing at nearly 15% in value across the total Off-Trade, with that figure growing in convenience to almost 40%. The gin category is also experiencing double-digit value growth in the off-trade (+24.4%) and this more than doubles in convenience (+53.5%). ....
Pernod Ricard lines up Beefeater RTDs for UK release just-drinks.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from just-drinks.com Daily Mail and Mail on Sunday newspapers.
Beefeater launches lower-ABV spirit drink thespiritsbusiness.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thespiritsbusiness.com Daily Mail and Mail on Sunday newspapers.