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The Gin Masters 2021 results (first tasting)

The Gin Masters 2021 results (first tasting)
thespiritsbusiness.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thespiritsbusiness.com Daily Mail and Mail on Sunday newspapers.

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Pernod Ricard UK Launches Beefeater RTD Range

19th April 2021
Pernod Ricard UK is continuing to invest in its Beefeater gin brand with the unveiling of a new ready-to-drink (RTD) can range.
The product is available in three varieties: Beefeater London Dry Gin & Tonic, Beefeater Pink Strawberry Gin & Tonic and Beefeater Blood Orange & Tonic. The 25cl, slimline cans (RRP £2) have an ABV of 4.9% and are rolling out across convenience and the wider off-trade this month.
Pernod Ricard highlighted that RTD cans are growing at nearly 15% in value across the total Off-Trade, with that figure growing in convenience to almost 40%. The gin category is also experiencing double-digit value growth in the off-trade (+24.4%) and this more than doubles in convenience (+53.5%). ....

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Beefeater taps into ready-to-drink trend with gin cans

Beefeater taps into ready-to-drink trend with gin cans
Print
Gin brand Beefeater is launching three ready-to-drink cans.
Beefeater London Dry Gin & Tonic, Beefeater Pink Strawberry Gin & Tonic and Beefeater Blood Orange & Tonic are rolling out into convenience stores this week, retailing at £2 for a 250ml can with a 4.9% ABV.
The launch also coincides with a multi-million-pound campaign launching today (19 April) until the end of August, running across TV, video-on-demand, online video and social media and includes in-store support.
The brand said ready-to-drink cans are growing 39% in the convenience channel, outperforming the wider off-trade market, and the gin category is also outperforming the total off-trade at 54%. ....

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Beefeater launches trio of RTD gin and tonics

Beefeater launches trio of RTD gin and tonics
thespiritsbusiness.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thespiritsbusiness.com Daily Mail and Mail on Sunday newspapers.

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Beefeater launches new TV ad campaign

Havana Club launches first spiced expression
Havana Club has launched its first spiced expression in a bid to attract a younger tranche of consumers.
Taking inspiration from its island home, Havana Club Cuban Spiced combines the brand s double-aged rum with exotic flavours and warming spices.
The brand says the new spirit drink has aromas and flavours of vanilla, toasted coconut, guava and pineapple, and would pair well with cola, ginger ale or coconut water.
It debuts in the UK this month in an eye-catching 70cl bottle, and is particularly aimed at bringing more millennial and legal-aged Gen Z consumers into the rum category. ....

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