Indepth: How successfully is the FMCG sector riding the wave of a resurgent India? adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Leading consumer goods companies like Britannia, Dabur, Amul, and Parle are restricting sales to organized wholesalers like Flipkart Wholesale, Udaan, and Reliance Cash and Carry to avoid margin issues and cannibalization by traditional distributors. This helps them reach the vast network of kirana stores in India.
Every bull market needs a story. One of the main stories currently being sold is the premiumization of the Indian economy or that consumers are buying more expensive products than in the past. Is that the case?
The market research firm said it expects the industry to grow at between 4.5% and 6.5% in calendar year 2024. At the lower end, this would translate to less than half the 9.3% growth rate achieved in 2023.