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rural India FMCG demand: Roosevelt Dsouza of Nielssen on whether the trend of rural India catching up in FMCG demand is durable

Roosevelt Dsouza of NielsenIQ discusses FMCG trends, emphasizing rural-urban gap. Growth driven by small pack preferences and personal care in rural areas. CEOs review Nielsen report. India awaits rural recovery. Consumer behavior shifts to volume growth. Categories perform differently. Dsouza says there are certain categories where one can see K-shaped growth with some categories moving up and some going down.

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India's Rural Demand Surpasses Urban Markets in FMCG Growth

India's Rural Demand Surpasses Urban Markets in FMCG Growth
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Rural FMCG growth overtakes urban after 5 quarters

Rural FMCG growth overtakes urban after 5 quarters
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For FMCG, rural markets finally deliver some cheer

India’s fast-moving consumer goods industry grew 6.6% in the March quarter as rural demand outpaced urban markets for the first time in 15 months

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FMCG growth at 6.6% in March quarter; Rural outpaces urban volume growth for first time in 5 years: NIQ

FMCG growth at 6.6% in March quarter; Rural outpaces urban volume growth for first time in 5 years: NIQ
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