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Leading consumer goods companies like Britannia, Dabur, Amul, and Parle are restricting sales to organized wholesalers like Flipkart Wholesale, Udaan, and Reliance Cash and Carry to avoid margin issues and cannibalization by traditional distributors. This helps them reach the vast network of kirana stores in India.

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India ,Mohit Malhotra ,Varun Berry ,Dinkar Ayilavarapu ,Dabur ,Flipkart Wholesale ,Reliance Cash ,Krishnarao Buddha ,Fmcg ,Britannia ,Amul ,Pparle ,B2b ,

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