Affluent India is fuelling the equities surge. But that story has gaps

Every bull market needs a story. One of the main stories currently being sold is the premiumization of the Indian economy or that consumers are buying more expensive products than in the past. Is that the case?

Related Keywords

India ,Indus Valley ,India General ,United States ,Hindustan ,Mahatma ,Rajasthan ,United Kingdom ,American ,British ,F Scott Fitzgerald ,Joan Robinson ,Pradhan Mantri Garib ,Bloomberg ,Exchange Board Of India ,Periodic Labour ,Indian Railways ,Mahatma Gandhi National Rural Employment Guarantee Scheme ,Goldman Sachs ,Business Standard ,Unified Payments Interface ,Affluent India ,Hindustan Unilever ,Krishnarao Buddha ,Parle Products ,Road Transport Yearbook ,Indus Valley Report ,Exchange Board ,Periodic Labour Survey ,Pradhan Mantri Garib Kalyan Anna Yojana ,Demat Accounts ,Equities Surge ,Premiumization ,Bull Market ,