About two-thirds of shopping for groceries and daily essentials are done by men in the country, contradicting the notion that women typically buy household products from neighbourhood stores, according to a study by Kirana Club, which has one million kirana stores in its network.
Men Grocery Shopping: Uttar Pradesh, Madhya Pradesh, Rajasthan and Bihar have the highest percentage of male shoppers, according to the data — 56-69%. By considering the cultural context, fast-moving consumer goods (FMCG) companies can better meet needs and preferences in different states, experts said. “Upon a quick comparison with the female literacy rate, a clear correlation emerges,” said Anshul Gupta, founder of Kirana Club.
Uttar Pradesh, Madhya Pradesh, Rajasthan and Bihar have the highest percentage of male shoppers, according to the data — 56-69%. By considering the cultural context, fast-moving consumer goods (FMCG) companies can better meet needs and preferences in different states, experts said. “Upon a quick comparison with the female literacy rate, a clear correlation emerges,” said Anshul Gupta, founder of Kirana Club.
The sales of candies, toffees, and chewing gum bars in India broke records in the fiscal year 2022, reaching almost 40 billion units and growing the overall confectionery market by 13% to Rs. 12,127 crore. The surge in demand correlates with individuals preferring affordable sweet treats during Covid-ravaged economic conditions. Large companies such as Mondelez, Nestle, and Mars dominate the chocolate category, while regional firms account for over 35% of the confectionery market. Despite operating profit margins not expanding with revenue due to input costs inflation, companies expect further growth opportunities due to increased innovation, direct reach, and affordable products.
The sales of candies, toffees, and chewing gum bars in India broke records in the fiscal year 2022, reaching almost 40 billion units and growing the overall confectionery market by 13% to Rs. 12,127 crore. The surge in demand correlates with individuals preferring affordable sweet treats during Covid-ravaged economic conditions.