April 20, 2021 11:17
The Outdoor Media Association (OMA) and its members have again pledged support for RSL initiative ‘Light Up The Dawn’ ahead of Anzac Day.
OMA members will help promote the initiative nationwide across digital signs. ‘Light Up The Dawn’ first came about in 2020 to encourage Aussies to honour the armed forces despite COVID-19 forcing the cancellation of the traditional march and services.
RSL Queensland state president Tony Ferris said, “In 2020, Light Up the Dawn brought us all together in a year of great challenge and change, where the Australian community stood united – in uniforms or pyjamas, wearing medals, poppies and sprigs of rosemary – to let Australian veterans know that their service and sacrifice will never be forgotten.”
JC Decaux announces Adobe tech partnership and integration
April 16, 2021 10:03
JC Decaux has announced a new partnership with Adobe that will allow marketers to engage clients across online and real-world environments.
The partnership will allow marketers to engage audiences who have been exposed to a JC Decaux campaign, and also identify which out-of-home locations a brand’s online audiences are more likely to engage with.
The Out-Of-Home (OOH) provider announced the new Adobe integration as part of the launch of its recently announced programmatic offering, which now allows the company to trade 100% of its digital inventory programmatically.
JC Decaux has advised Mumbrella it currently has 700 digital screens activated for programmatic.
April 14, 2021 5:22
Founder and former CEO of Ooh Media, Brendon Cook been appointed an independent board member at global influencer marketing platform, Vamp. Cook resigned as CEO from Ooh Media – the company he founded in 1989 – early last year.
Vamp, an Australian startup that connects global brands with influential content creators, secured $8.5 million in funding, in early 2020 to scale its self-serve platform and accelerate its transition into a technology marketing company.
Brendon Cook
“We are delighted to welcome Brendon to the board” said Vamp co-founder Aaron Brooks. “He brings a wealth of media experience and will help to strengthen Vamp’s leadership and go-to-market strategies at this important stage of our growth.”
Regional OOH specialist TOM adds $4m in assets
April 7, 2021 3:46
Out-Of-Home (OOH) provider Total Outdoor Media (TOM) has added $4 million worth of new regional inventory, as it looks to strengthen its position in the regional OOH market.
Adding to its 50+ portfolio of large format advertising sites, the new portfolio includes 5 digital screens and 13 classic supersite displays, as TOM looks to capitalise on the continued regional economic boom, as more Australians travel domestically, and relocate regionally.
Managing director and co-founder Ged Hart said: “Over 25% of Victoria’s population lives regionally, and according to the ABS, 93% of these people drive to work as their primary mode of transport […], in addition to the large numbers of Victorians who are travelling through regional landscapes, creating more demand for regional OOH advertising.”
Shopper Media hires new head of platform with strong DOOH focus
April 6, 2021 2:44
Shopper Media has hired James Poole for a newly created role of head of platform, with a remit and focus on enhancing its Digital Out-Of-Home (DOOH) network.
Poole brings extensive DOOH experience to the job, having previously worked across digital capability and content management at Cartology, as well as in digital solution delivery at JC Decaux and Adshel.
Jamie Hollebone & James Poole
Shopper Media head of revenue, Jamie Hollebone, said Poole will further transform the business and drive greater innovation, as he leads Shopper’s programmatic offering.
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