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Page 8 - ஔட்‌டோர் மீடியா சங்கம் News Today : Breaking News, Live Updates & Top Stories | Vimarsana

CMO profile: How JCDecaux is making advertising dynamic by default

CMO profile: How JCDecaux is making advertising dynamic by default Chief marketing officer of out-of-home player details latest data-driven creative optimisation and audience management tools Essie Wake ‘Dynamic by default’ is fast becoming the catchcry for JCDecaux’s chief marketing officer, Essie Wake, as the business extends its data-driven offerings and audience-based approach in response to Australia’s fast-changing out-of-home landscape. The marketing leader recently caught up with CMO to discuss the state of play of out-of-home as well as launch of JCDecaux’s latest data-driven offering for advertisers, Optix. This new deep learning technology tool provides dynamic creative optimisation by predicting the visual saliency of creative campaigns for out-of-home advertisers.

France generalNew south walesNeutral bayUniversity of oxfordOutdoor media associationFlight centreData corpEssie wakeMilitary roadCreaming sodaPepsi maxAdobe audienceCmo profileOut of home advertisingCmo roleMarketing leadership

AdFlow, AOSCo, Think Outdoor and TOM join the OMA

AdFlow, AOSCo, Think Outdoor and TOM join the OMA February 25, 2021 2:24 The Outdoor Media Association (OMA) has announced four new members, taking membership of the industry body to 31 members in total. AdFlow Mobile Advertising, Australian Outdoor Sign Company (AOSCo), Think Outdoor, and Total Outdoor Media (TOM) have each joined the OMA, with AOSCo and Think Outdoor also signing on for the MOVE (Measurement of Outdoor Visibility and Exposure) audience measurement system. Welcoming the new members, OMA CEO Charmaine Moldrich said the association is pleased to expand as it continues to build the next phase of MOVE 2.0. “The OMA is pleased to welcome our new members. We have a very clear and innovative program for 2021, which includes updating MOVE with a digital factor in the short term, while building MOVE 2.0, our new digital and national audience measurement system, that we intend to launch in 2023,” she said.

Surfers paradiseGold coastZanda wilsonAllan cunninghamCharmaine moldrichNick karaloukasLuke oconnorAustralian outdoor sign company aoscoMusic network radioOutdoor media associationFlow mobile advertisingAustralian outdoor sign companyThink outdoorTotal outdoor mediaOutdoor visibilityAssistant editor

Facebook Overturns Australia News Ban; TikTok and Shopify Announce UK Partnership

In today’s ExchangeWire news digest: Facebook restores news sharing in Australia after reaching a last-minute compromise with the government; TikTok and Shopify partner to offer in-app ad campaigns to UK merchants; and Australia’s OMA reveals out-of-home advertising’s 2020 revenue results. Facebook will overturn their ban on news sharing in Australia. The decision, announced yesterday (23 rd February) comes after the social media giant reached a last-minute deal with the Australian government. The new agreement, presented by treasurer and leading proponent of the News Media Bargaining Code Josh Frydenberg, will see Facebook and Big Tech compatriot Google invest substantial amounts into the nation’s waning news sector instead of being forced to arrange costly financial agreements with individual media outlets.

United kingdomJosh frydenbergShimona mehtaOutdoor media associationNews media bargaining code josh frydenbergBig techSeven west mediaFacebook australiaWill eastonBusiness ads managerFall birdsஒன்றுபட்டது கிஂக்டம்ஷிமோனா மேத்தாஔட்‌டோர் மீடியா சங்கம்பெரியது தொழில்நுட்பம்ஏழு மேற்கு மீடியா

OMA reports 39% drop in OOH revenue in 2020, digital up 56%

OMA reports 39% drop in OOH revenue in 2020, digital up 56%
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Olivia kruimelTim burrowesOutdoor media associationAustralian out of homeFairfax mediaStandard charteredநேரம் பர்ரோஸ்ஔட்‌டோர் மீடியா சங்கம்ஆஸ்திரேலிய ஔட் ஆஃப் வீடுஃபேர்ஃபாக்ஸ் மீடியாதரநிலை பட்டய

POMA Announces New Corporate Relations Director

The Professional Outdoor Media Association (POMA) is pleased to announce Shannon Young as their new Corporate Relations Director.

Shannon youngThomas macaulayOutdoor media associationCorporate relationsProfessional outdoor media associationCorporate partnersஶ்யாநந் இளம்தாமஸ் மக்காலேஔட்‌டோர் மீடியா சங்கம்பெருநிறுவன உறவுகள்ப்ரொஃபெஶநல் ஔட்‌டோர் மீடியா சங்கம்பெருநிறுவன கூட்டாளர்கள்

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