S4 merges MediaMonks and MightyHive brands under one unitary brand
August 3, 2021 6:49
The single brand is designed to emphasises the respective brand’s heritage in creative content and roots in data and digital, while unifying a team of nearly 6,000 in a single P&L across 57 hubs in 33 countries.
S4 Capital plc will remain the financial brand, publicly listed on the London Stock Exchange and deployed amongst investor, financial and banking stakeholders and in reports.
Founder and executive chairman of S4 Capital, Sir Martin Sorrell, told delegates at Mumbrella360 the plan was to rebrand MediaMonks and MightyHive next year and create a “unitary structure – one P&L and no BS.
S4 merges brands to create unitary brand MediaMonks
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