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OMA members launch $1m Outdoor Missing Persons campaign

OMA members launch $1m Outdoor Missing Persons campaign
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Total Outdoor Media rolls out Koori Country nameplate initiative

Total Outdoor Media rolls out Koori Country nameplate initiative June 29, 2021 10:15 Out-of-home media agency Total Outdoor Media has announced the rollout of the Koori Country Nameplate initiative. The announcement: Out Of Home (OOH) advertising company Total Outdoor Media has announced the roll-out of a landmark Koori Country Nameplate initiative, whereby each of TOM’s large-format billboards will name and pay respects to First Nations People and the original Indigenous country in which each billboard sits. As part of the initiative, which will become a permanent fixture on all TOM inventory from this week, each billboard will carry with it a nameplate depicting the corresponding country name of the traditional owners of the land.

OMA s Creative Collection competition 2021 winners announced

May 13, 2021 10:17 The Outdoor Media Association (OMA) has announced the winners in the Creative Collection competition 2021, with the most number of submissions entered in two years. The announcement: The Outdoor Media Association (OMA) has today announced the winners in the quarter one Creative Collection competition for 2021. The competition attracted 31 submissions from OMA members including: JCDecaux, oOh!media, QMS Media and Shopper Media Group. The new category ‘Out of Home for Good’ received five entries and was the most debated as the judges explored messages that work best to drive action for government and charity campaigns. Guest judges included: Nick Karaloukas, General Manager, Australian Outdoor Sign Company (AOSCo)

OMA members lend OOH assets for RSL s Anzac Day initiative

April 20, 2021 11:17 The Outdoor Media Association (OMA) and its members have again pledged support for RSL initiative ‘Light Up The Dawn’ ahead of Anzac Day. OMA members will help promote the initiative nationwide across digital signs. ‘Light Up The Dawn’ first came about in 2020 to encourage Aussies to honour the armed forces despite COVID-19 forcing the cancellation of the traditional march and services. RSL Queensland state president Tony Ferris said, “In 2020, Light Up the Dawn brought us all together in a year of great challenge and change, where the Australian community stood united – in uniforms or pyjamas, wearing medals, poppies and sprigs of rosemary – to let Australian veterans know that their service and sacrifice will never be forgotten.”

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