Operator
Ladies and gentlemen, thank you for standing by, and welcome to the Sturm Ruger fourth quarter 2020 earnings conference call. [Operator Instructions]
I would now like to hand the conference over to your speaker today, Chris Killoy, Chief Executive Officer. Thank you. Please go ahead, sir.
Christopher J. Killoy
President and Chief Executive Officer
Good morning and welcome to the Sturm, Ruger, & Company year-end 2020 conference call. I would like to ask Kevin Reid, our General Counsel, to read the caution on forward-looking statements. Then Tom Dineen, our Chief Financial Officer, will give an overview of the fourth quarter and 2020 financial results. And then, I will discuss our operations and the state of the market. After that, we ll get to your questions. Kevin?
QMS appoints JC Decaux s David Pullinger to independent agency role
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OMA announces $3m pro bono campaign for Department of Health
January 22, 2021 10:24
Members of the Outdoor Media Association (OMA) are donating out of home advertising spots across Australia for a healthy food campaign run by the Australian Government Department of Health.
It follows the launch of the National Health and Wellbeing Policy by OMA in 2020, with the industry pledging up to $3 million each year to a health promotion campaign.
Image supplied by OMA
The inaugural campaign launched in partnership with the Department of Health, and encourages people to “add an extra handful of veggies” to their meals or snacks.
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The out of home advertising also promotes different types and amounts of foods that are required to live a healthy lifestyle based on the recommendations in the Australian Dietary Guidelines.
Outdoor Media Association reports 39.4% drop in 2020 revenues
January 20, 2021 9:51
The Outdoor Media Association (OMA) has reported that the Out of Home (OOH) industry saw a decrease of 39.4 % on net media revenue for 2020, down from $935.5 million in 2019 to $566.5 million in 2020, taking into account a change in membership reporting between the two periods.
Forth quarter 2020 saw a decrease of 32.9% on net media revenue year-on-year, totalling $181 million, down from $269.9 million for the same period in 2019.
Digital OOH (DOOH) revenue accounts for 56.1% of total net media revenue year-to-date, an increase over the recorded 55.8% for the same period last year.
The OMA estimates that it represents approximately 80% of the OOH industry.
January 14, 2021 3:20
Global media measurement company Ipsos has been appointed by the Outdoor Media Association (OMA) to upgrade its MOVE (Measurement of Outdoor Visibility and Exposure) audience measurement system.
The overhaul will see Ipsos perform updates to boost the capability of the system and begin to measure digital out of home (DOOH) signage, as part of a $10 million investment by the board of MOVE first launched in 2019.
The new upgraded system is set to cover all formats and environments, measuring more than 100,000 out of home locations nationwide, including regional locations.
The first phase of the investment into the MOVE metric took place in July of 2019 with a $1.3 million Neuroscience Project Study (NPS) to assess audience engagement with digital and classic OOH across a variety of formats, environments, and travel modes.
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