Total Outdoor Media rolls out Koori Country nameplate initiative
June 29, 2021 10:15
Out-of-home media agency Total Outdoor Media has announced the rollout of the Koori Country Nameplate initiative.
The announcement:
Out Of Home (OOH) advertising company Total Outdoor Media has announced the roll-out of a landmark Koori Country Nameplate initiative, whereby each of TOM’s large-format billboards will name and pay respects to First Nations People and the original Indigenous country in which each billboard sits.
As part of the initiative, which will become a permanent fixture on all TOM inventory from this week, each billboard will carry with it a nameplate depicting the corresponding country name of the traditional owners of the land.
May 13, 2021 10:17
The Outdoor Media Association (OMA) has announced the winners in the Creative Collection competition 2021, with the most number of submissions entered in two years.
The announcement:
The Outdoor Media Association (OMA) has today announced the winners in the quarter one Creative Collection competition for 2021.
The competition attracted 31 submissions from OMA members including: JCDecaux, oOh!media, QMS Media and Shopper Media Group. The new category ‘Out of Home for Good’ received five entries and was the most debated as the judges explored messages that work best to drive action for government and charity campaigns.
Guest judges included:
Nick Karaloukas, General Manager, Australian Outdoor Sign Company (AOSCo)
Regional OOH specialist TOM adds $4m in assets
April 7, 2021 3:46
Out-Of-Home (OOH) provider Total Outdoor Media (TOM) has added $4 million worth of new regional inventory, as it looks to strengthen its position in the regional OOH market.
Adding to its 50+ portfolio of large format advertising sites, the new portfolio includes 5 digital screens and 13 classic supersite displays, as TOM looks to capitalise on the continued regional economic boom, as more Australians travel domestically, and relocate regionally.
Managing director and co-founder Ged Hart said: “Over 25% of Victoria’s population lives regionally, and according to the ABS, 93% of these people drive to work as their primary mode of transport […], in addition to the large numbers of Victorians who are travelling through regional landscapes, creating more demand for regional OOH advertising.”