Shopper Media hires new head of platform with strong DOOH focus
April 6, 2021 2:44
Shopper Media has hired James Poole for a newly created role of head of platform, with a remit and focus on enhancing its Digital Out-Of-Home (DOOH) network.
Poole brings extensive DOOH experience to the job, having previously worked across digital capability and content management at Cartology, as well as in digital solution delivery at JC Decaux and Adshel.
Jamie Hollebone & James Poole
Shopper Media head of revenue, Jamie Hollebone, said Poole will further transform the business and drive greater innovation, as he leads Shopper’s programmatic offering.
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