Cleaning up our mess from the previous two editions of this column, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the numbers nerds from XTRENDS – want to be clear on our meaning. We in no way wanted to imply that zombies had anything to do with the holiday season. Nor was it our intention to compare tidings of comfort and joy with the hellscape of the apocalypse. Quite the contrary. To quote the immortal Hans Gruber, “It’s CHRISTMAS, a time of .
Before The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our partners in data from XTRENDS – round out our coverage of the third book from CHRISTMAS, we have a question. Why does Santa get all the credit? Sure, he works his butt off for one day a year. But what about the elves? They work doggedly (and tirelessly) all year in sweatshop-type conditions. Have you ever seen their living quarters? No. What kind of benefits do they receive? Is there a union? It’s .
This whole CHRISTMAS music thing is kind of odd. Think about it. We have a song about a kid seeing her Mom cheating on her Dad with an intruder, Nana being involved in a reverse roadkill incident, and some poor waif wishing for dental work. Not to mention the gold digger who wants bling and animal skins. And don’t get us started on the “true love” who gifts a farm menagerie. Somehow, though, it all seems to work. The Ratings Experts from RESEARCH DIRECTOR, INC. – along .
The Ratings Experts from RESEARCH DIRECTOR, INC. along with the old cowhands from XTRENDS are back in the saddle again. It’s time for our third and final radio rodeo as we lasso the numbers from the NOVEMBER survey. This time we’ll see that several of the markets jumped the gun on this Santa nonsense and started playing holiday music towards the end of the survey. For accounting purposes, this one ran from OCTOBER 14th through NOVEMBER 10th. Here we go …SEATTLE-TACOMA: 5 .
As you come down from your Halloween-induced sugar high, The Ratings Experts from RESEARCH DIRECTOR, INC. are here to pick you up with some scintillating details about the October survey. We usually include our friends from XTRENDS, but they are still in a deep funk over the DODGERS playoff exit. This survey is OCTOBER-ish as it began on SEPTEMBER 16th and concluded on OCTOBER 13th. It featured a second-tier federal holiday weekend, heavy traffic, and loads o’ football. It will also .