This whole CHRISTMAS music thing is kind of odd. Think about it. We have a song about a kid seeing her Mom cheating on her Dad with an intruder, Nana being involved in a reverse roadkill incident, and some poor waif wishing for dental work. Not to mention the gold digger who wants bling and animal skins. And don’t get us started on the “true love” who gifts a farm menagerie. Somehow, though, it all seems to work. The Ratings Experts from RESEARCH DIRECTOR, INC. – along .
A CHRISTMAS story. Imagine a hotshot PD – let’s call him Jacob Marley – walks into his GM’s office to pitch a new format. This format will span eras and genres, the PD opines. “What artists would we play?” queries Mr. Ebenezer, the GM. “A plethora from ANDY WILLIAMS to ED SHEERAN, from BRENDA LEE to MARIAH CAREY. The ‘40s through today,” says the PD, “and we’d be #1 in a book!” The GM leans forward, a thoughtful .
The Ratings Experts from RESEARCH DIRECTOR, INC. – walking cheek by jowl with the numbers crunchers from XTRENDS – have completed our journey over the river and through the woods. Our reward? Another freakin’ survey. Rust never sleeps. The DECEMBER survey was fully infused with the stench of BURL IVES and featured the long THANKSGIVING break. It ran from NOVEMBER 11th through DECEMBER 8th. As you might expect, it also had a dramatic effect on the ratings fortunes of many .