Cleaning up our mess from the previous two editions of this column, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the numbers nerds from XTRENDS – want to be clear on our meaning. We in no way wanted to imply that zombies had anything to do with the holiday season. Nor was it our intention to compare tidings of comfort and joy with the hellscape of the apocalypse. Quite the contrary. To quote the immortal Hans Gruber, “It’s CHRISTMAS, a time of .
The JANUARY survey – which began on JANUARY 6th and concluded on FEBRUARY 2nd – is kind of like the zombie apocalypse but in reverse. For the previous three surveys, mindless radio listeners were roaming the audio landscape in search of the intoxicating sounds of BURL IVES and his evil minions. AQH and cume migrated from their normally safe havens and congregated at outlets they usually do not patronize. Then, almost as if by magic, they return to their senses and – usually .