The Ratings Experts from RESEARCH DIRECTOR, INC. – in close proximity with the data geeks from XTRENDS – are back to play another exciting round of “know your numbers.” Well, to be more accurate, the numbers most of you will see do not belong to you. They are someone else’s and you are merely a voyeur. This is like peeking over a classmate’s shoulder during an exam or rubbernecking on the highway. It all becomes grist for the radio mill. The results you are .
It is that time of year when we are reminded of that famous Bart Simpson meme – “There is no such month as ROCKTOBER.” Write that on the blackboard 50 times, please. There is, or was, a NIELSEN survey with the OCTOBER label plastered on the calendar. As is usually the case the month and the survey did not match up. This one began on SEPTEMBER 15th and reached its denouement on OCTOBER 12th. It featured (in order) a change of seasons, ROSH HASHANAH, YOM KIPPUR, and a .
As you come down from your Halloween-induced sugar high, The Ratings Experts from RESEARCH DIRECTOR, INC. are here to pick you up with some scintillating details about the October survey. We usually include our friends from XTRENDS, but they are still in a deep funk over the DODGERS playoff exit. This survey is OCTOBER-ish as it began on SEPTEMBER 16th and concluded on OCTOBER 13th. It featured a second-tier federal holiday weekend, heavy traffic, and loads o’ football. It will also .
Dedicated followers of this here missive are well aware that The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the number crunchers from XTRENDS – live for the data. After exhaustive research on the interwebs, we have come to the infallible conclusion that there is no such month as Rocktober. Though this radio construct has a rich and semi-lauded history, we are here to declare its existence fake news. We can say, however, that the just-released OCTOBER survey is real. .