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Smokable Hemp Victory in Indiana With the House Signing Off and Reversing Ban on Smokable Hemp Products

Smokable Hemp Victory in Indiana With the House Signing Off and Reversing Ban on Smokable Hemp Products
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Roku to Acquire Nielsen's Addressable TV Advertising Business

Roku to Acquire Nielsen s Addressable TV Advertising Business
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Roku will add a fat stack of ad tech to its streaming platform under a deal to buy Nielsen’s Advanced Video Advertising business, putting Roku in position to offer a fully addressable advertising solution for TV programmers.
Under the agreement, announced Monday, Roku will obtain Nielsen’s video automatic content recognition (ACR) technology and dynamic ad insertion (DAI) system, which can replace ads in linear feeds with targeted, household-level spots on over-the-top streaming platforms. In addition, Nielsen and Roku are entering into a multiyear pact under which data from Roku’s platform will be incorporated into the forthcoming Nielsen One cross-media measurement solution. ....

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Nielsen Revenue Down, Income Up For Fourth Quarter 2020

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Nielsen Revenue Down, Income Up For Fourth Quarter 2020
February 26, 2021 at 1:20 AM (PT)
Q4 Income Increases
NIELSEN HOLDINGS PLC fourth quarter 2020 revenues fell 1.1% year-to-year to $1.7 billion, with NIELSEN GLOBAL MEDIA revenues off 1.9% to $872 million and NIELSEN GLOBAL CONNECT revenues off 0.2% to $800 million. Net income increased from a net loss of $109 million to a gain of $35 million (-31 to +10 cents/diluted share).
CEO DAVID KENNY said, Our solid results in 2020 reflect strong execution and the resiliency of NIELSEN s business model. We acted swiftly to keep our people safe and healthy, and to mitigate the impact of the global pandemic on our operations. In parallel, we accelerated progress on our transformation, rationalizing our product portfolio including the planned sale of GLOBAL CONNECT, and aligning ....

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Federal judge hands Indiana producers a setback on smokable-hemp challenge

A federal judge in Indiana is reversing course on a state law banning smokable hemp, handing growers and processors another defeat. ....

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Wine Market Council Releases Results Of Study On The Role Of Wine In A Wellness Lifestyle

Wine Market Council Releases Results Of Study On The Role Of Wine In A Wellness Lifestyle
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Study Conducted in Partnership with Research Industry Leader, NielsenIQ
“As a natural, sustainable product, we believe wine can be part of a Wellness Lifestyle. This research was conducted to help us, and the wine industry we serve, understand if consumers share that perception.” - Dale Stratton, Wine Market Council President
NAPA VALLEY, Calif. (PRWEB)
February 17, 2021
In partnership with NielsenIQ, the Wine Market Council just completed a study on the role of wine in a Wellness Lifestyle. The primary goal of the research was to better understand how wine is perceived as compared to other beverage alcohol categories such as beer, spirits, and hard seltzers. Additional insights were gained on the interaction between the categories, the role of ‘dry months,’ and the importance of s ....

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