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X s Unique Un-Sales Strategy: Linda Yaccarino Undermined by Elon Musk

X CEO Linda Yaccarino keeps trying to woo advertisers to the social-media outlet, but her efforts are consistently undermined by owner Elon Musk

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Kelly Abcarian, Supporter Of Alternative Measurement, Is Leaving NBCU

As Kelly Abcarian leaves NBCU, Nielsen rivals iSpot and VideoAmp continue to reach agreements with programmers and ad agencies.

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Peacock Layoffs, More Staff Cut at NBCU Entertainment and Ad Sales

NBCUniversal has laid off less than 50 employees across three divisions: Peacock marketing, NBCUniversal Entertainment and ad sales.

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Balloting Opens For 2024 Women In Technology Awards

Balloting Opens For 2024 Women In Technology Awards
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Nielsen Is Bringing Real-Time Interactive Ads to Smart TVs to Keep Streaming Audiences Engaged

Nielsen Is Bringing Real-Time Interactive Ads to Smart TVs to Keep Streaming Audiences Engaged
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