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Roku enables brand new cross-media measurement with Nielsen

Roku enables brand new cross-media measurement with Nielsen
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Roku Expands Cross-Platform Measurement Capabilities With Nielsen

The agreement will allow marketers to deduplicate campaign reach and frequency of ads on Roku across traditional TV, connected TV, computer and mobile ....

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Nielsen unveils ad deduplication tool for YouTube

In a landmark move that will allow media buyers to compare YouTube reach to linear TV, Nielsen (NYSE: NLSN) is expanding its cross-platform measurement of YouTube across computer, mobile and connected TV devices to more accurately compare audiences t ....

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Nielsen Launches Four-Screen Ad Deduplication, Its Methodology For YouTube

Nielsen Launches Four-Screen Ad Deduplication, Its Methodology For YouTube
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YouTube Adds New CTV Campaign Measurement Verification Through Expanded Nielsen Partnership

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