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Wine Market Council Releases Results of Study on the Role of Wine in ...


Study Conducted in Partnership with Research Industry Leader, NielsenIQ
February 18, 2021
NAPA VALLEY, CA, In partnership with NielsenIQ, the Wine Market Council (https://winemarketcouncil.com/) just completed a study on the role of wine in a Wellness Lifestyle. The primary goal of the research was to better understand how wine is perceived as compared to other beverage alcohol categories such as beer, spirits, and hard seltzers. Additional insights were gained on the interaction between the categories, the role of ‘dry months,’ and the importance of social circles and occasions. “As a natural, sustainable product, we believe wine can be part of a Wellness Lifestyle,” said Dale Stratton, Wine Market Council President.  “This research was conducted to help us, and the wine industry we serve, understand if consumers share that perception.” ....

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Wine Market Council Releases Results Of Study On The Role Of Wine In A Wellness Lifestyle


Wine Market Council Releases Results Of Study On The Role Of Wine In A Wellness Lifestyle
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Study Conducted in Partnership with Research Industry Leader, NielsenIQ
“As a natural, sustainable product, we believe wine can be part of a Wellness Lifestyle. This research was conducted to help us, and the wine industry we serve, understand if consumers share that perception.” - Dale Stratton, Wine Market Council President
NAPA VALLEY, Calif. (PRWEB)
February 17, 2021
In partnership with NielsenIQ, the Wine Market Council just completed a study on the role of wine in a Wellness Lifestyle. The primary goal of the research was to better understand how wine is perceived as compared to other beverage alcohol categories such as beer, spirits, and hard seltzers. Additional insights were gained on the interaction between the categories, the role of ‘dry months,’ and the importance of s ....

Dale Stratton , Christian Miller , Peggy Gsell , Wine Market Council Research , Wine Market Council President , Wine Market Council , Nielsen Holdings , Wellness Lifestyle , Wine Market Council Director , Client Business Partner , Wine Market , Global Media , Nielsen Global Connect , Press Release , டேல் ஸ்ட்ராட்டன் , கிறிஸ்துவர் மில்லர் , மது சந்தை சபை ஆராய்ச்சி , மது சந்தை சபை ப்ரெஸிடெஂட் , மது சந்தை சபை , நீல்சன் ஹோல்டிங்ஸ் , ஆரோக்கியம் வாழ்க்கை , மது சந்தை சபை இயக்குனர் , வாடிக்கையாளர் வணிக கூட்டாளர் , மது சந்தை , உலகளாவிய மீடியா , நீல்சன் உலகளாவிய இணைக்கவும் ,