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Roku Will Pass More Data In The Bidstream

Roku Will Pass More Data In The Bidstream
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Roku Frees Up First Party Data for DSPs

Roku Frees Up First-Party Data For Demand-Side Platforms - 06/12/2024

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Roku and iSpot Announce Streaming Audience Measurement Partnership

First-of-its-kind partnership will unlock opportunities for Roku advertisers seeking best-in-class optimization and ad measurement through iSpot’s Unified Measurement solution .

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Roku, iSpot Launch Expanded Streaming Audience Measurement Partnership

First-of-its-kind partnership will allow Roku advertisers to use iSpot’s Unified Measurement solution to optimize campaigns and improve ad measurement

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DoubleVerify Unmasks CTV Ad Fraud Scheme, CycloneBot

DoubleVerify Unmasks CTV Ad Fraud Scheme, CycloneBot
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