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Not only did the US government (HHS) have a huge campaign to program our minds during COVID to increase uptake of the “vaccine;” they are now planning how to use “Digital outreach” for non-pandemic purposes. ....
Advertisers will still have the option of negotiating guarantees based on Nielsen Digital Ad Ratings and its panel-based co-viewing data, or via Comscore… ....
Audience measurement, data and analytics specialist Nielsen and French media company Groupe M6 are to cooperate to power Open Web digital measurement in France. ....
Netflix has said that its ad-supported tier has attracted five million monthly active users and that engagement on its ad plan is "similar" to its comparable ad-free plan. ....