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Nestlé USA acquires Essentia Water: 'Acquiring Essentia gives us an immediate strong position in the functional water market'

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Nestlé USA acquires Essentia Water: Acquiring Essentia gives us an immediate strong position in the functional water market
By Mary Ellen Shoup
Nestlé USA has acquired premium alkaline water brand, Essentia Water, for an undisclosed sum to expand its presence in the premium, high-growth functional water category.
Essentia Water will become part of Nestlé USA s premium water portfolio, which includes the Perrier, S.Pellegrino, and Acqua Panna brands.
Essentia Water marks the first acquisition Nestlé USA has made to its premium water portfolio since buying S. Pellegrino in 1997. Last month the company announced it would be
Nestlé Waters North America business – including brands Pure Life, Poland Spring, Deer Park, Ozarka, and delivery service ReadyRefresh – for $4.3bn. ....

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Gotham Greens goes west to unlock next growth chapter: 'The indoor environment is relatively unexplored but offers fantastic opportunities'

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Gotham Greens goes west to unlock next growth chapter: ‘The indoor environment is relatively unexplored but offers fantastic opportunities’
By Mary Ellen Shoup
Using funding from its recent $87m Series D capital raise, indoor agriculture company Gotham Greens has expanded operations to Northern California – its first West Coast greenhouse location – opening a 10-acre facility, which will bring its total annual production to 40 million heads of lettuce and herbs.
Expanding to Solano, California, where the greenhouse will be co-located with the University of California-Davis (UC Davis), is a significant milestone for the company that has thus far built greenhouses in its home state of New York, Rhode Island, Maryland, Illinois, and Colorado. ....

New York , United States , Rhode Island , Gail Taylor , Gabe Youtsey , University Of California , Uc Davis Department Of Plant Sciences , Gotham Greens , West Coast , Gotham Greens Romaine , Nielsen Total , Pre Packaged Salads , Dollar Sales , Natural Resources , R Amp D , Healthy Foods , Sustainable Sourcing , Natural Claims , Food Retail Ande Commerce , Plant Based Foods And Beverages , Food Safety , Health Amp Wellness , Healthy Snacking , Nut Ingredients , Indoor Farming , Greenhouse Farming ,

Wild Tonic taps into growth opportunities within kombucha category

Wild Tonic Jun Kombucha (fermented from honey and green tea instead of traditional cane sugar and black tea) is banking on several growth trends in the kombucha category this year including its refreshed slim cans and expanding line of hard kombucha. ....

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Defining 'natural' in food: Europe pressed to fill 'considerable gap' in labelling framework

More than 30 MEPs are supporting a campaign for the term ‘natural’ to be legally defined in EU food law. ....

Stella Kyriakides , European Commission , Safe Food Advocacy Europe , European Commissioner , Food Safety , Policy Officer , Project Coordinator , Diet And Health , Natural And Clean Label , Natural Claims , Clean Label , ஐரோப்பிய தரகு , ஐரோப்பிய ஆணையர் , உணவு பாதுகாப்பு , பாலிஸீ அதிகாரி , ப்ராஜெக்ட் ஒருங்கிணைப்பாளர் , உணவு மற்றும் ஆரோக்கியம் , இயற்கை மற்றும் சுத்தமான லேபிள் , இயற்கை கூற்றுக்கள் , சுத்தமான லேபிள் ,

SuckerPunch Gourmet balances online, instore demands with new look, category-expanding products

Craft pickle brand SuckerPunch Gourmet’s new look shifts the focus from its iconic prizefighting mascot to the bold flavors and high-quality ingredients that set the brand apart from the competition, while also balancing the visual priorities of in-store and online marketing.
The new branding and packaging, rolling out early this year, comes as the company expands its footprint in new categories and appeals to a more diverse consumer-based with recent and upcoming product launches in the snack, beverage, and confection segments, CEO Alok Advani told FoodNavigator-USA.
He explained that while a rebranding always comes with some risks of confusing or alienating consumers, SuckerPunch was careful to maintain its ....

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