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National Pickle Day, celebrated each year on Nov. 14 by pickle lovers throughout the country, recognizes the tart, sometimes sweet and even spicy pickle. ....
Craft pickle brand SuckerPunch Gourmet’s new look shifts the focus from its iconic prizefighting mascot to the bold flavors and high-quality ingredients that set the brand apart from the competition, while also balancing the visual priorities of in-store and online marketing. The new branding and packaging, rolling out early this year, comes as the company expands its footprint in new categories and appeals to a more diverse consumer-based with recent and upcoming product launches in the snack, beverage, and confection segments, CEO Alok Advani told FoodNavigator-USA. He explained that while a rebranding always comes with some risks of confusing or alienating consumers, SuckerPunch was careful to maintain its ....